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Minerva Logic
I help owners find the one or two workflows where AI actually saves time or money — then I build them. Not strategy decks. Not chatbots. The unglamorous back-office work that quietly eats your week.
Most owners know AI could help them somehow but don't know where to start. The first conversation is figuring out which one or two workflows in your business are actually worth the effort — and which aren't.
Once we've identified the workflow, I build it. Practical tools you can actually use, not whitepapers or pilot programs that never ship. Usually AI doing the heavy lifting plus a small amount of custom code to make it fit your operation.
The build isn't the hard part — getting it actually used is. I stay on as an advisor while the workflow lands, tune what isn't working, and hand it off clean when it's running on its own.
If something on this list rings a bell for your operation, there's probably a project worth talking through.
If you've been told you “should be doing something with AI” and don't know where to start, that's the gap I close.
Contracts, invoices, quotes, proposals, BEOs, intake forms — paperwork that piles up faster than anyone can keep pace with.
Restaurants, agencies, professional services, contractors — where a quiet leak compounds into real money over a year.
You can point straight at the problem, even if you can't yet describe what to do about it. That's exactly the right starting point.
We talk about your operation, where time and money seem to leak, what you've already tried. I'm honest about whether there's a worthwhile project — sometimes there isn't, and saying so is more useful than pitching one.
If there's a fit, I write up a small, specific project: what gets built, what success looks like, what it costs. No multi-month “discovery phases.” Real work, defined edges.
You see progress weekly, not at the end. I work with the people on your team who'll actually use the thing, so it lands in shape to be used.
I stay on through the first stretch of real use, tune what's not working, document what needs documenting, and step back when the workflow is yours.
Craig Finch — Minerva Logic
Minerva Logic is run by Craig Finch. Thirty years of building software for businesses of every size — most recently focused on what current AI tools can actually do in practice, not in pitch decks. Based in the New York metro area, working with clients there and remotely.
The practice is deliberately small. I take on the projects I can do well, and I'd rather refer you to someone else than overcommit. If we work together, you're working with me — not a team of contractors you've never met.
If you were referred by someone, mention who — it helps me figure out where to start. If you found me cold, tell me a little about your business and where the workflow pain is. I read everything and reply within a day or two.